Corporate Gifts After a Mistake
Mistakes happen in business. It is not uncommon
when you are trying to close a sale or trying to win over a difficult
potential client to find that you have made an error either in the way you
approached the sale or the way that you interacted with the client. You may
have had a prospect that was almost guaranteed to become a client, and
suddenly you screw something up and the individual is no longer considering
using your services.
When these mistakes happen, it is not uncommon to
want to send a corporate gift in order to help put your company back in a
positive light. Corporate gifts are great ways to win over individuals, and
if you are trying to put a potential client back on your good side or, at
the very least, reduce the chances that the company speaks poorly of you to
other potential customers you may want to send a corporate gift over to
the individual you were speaking to in order to regain a positive
impression. Before you send the corporate gift, however, consider the
following tips.
Wait Before You Send
It is instinct to want to send the gift immediately
after the mistake. But you may want to wait to send the corporate gift until
after the mistake has had time to blow over. The last thing you want to do
is make your gift look like a bribe to forget the problem, and if you send
the gift too quickly, you risk giving that impression to the recipient.
Dont Wait Too Long Or if You Do, Wait
Longer
At the same time, you do not want to wait too long
to send the gift giving the company you were in contact with time to find
someone else. If, for example, you were dealing with a potential client
every day before the mistake was made, you do not want to wait two months to
send the gift. You will probably want to wait one month at most.
However, if you believe you have waited too long,
consider holding back and waiting much, much longer. You may even want to
give the company time to forget about your company, and then remind them of
your company in the best possible way using a great corporate gift.
Expect Nothing But Give Anyway
Finally, you will want to send the corporate gift
with no expectations. Do not expect the gift to make up for your mistake.
Instead, send the gift simply to help create a positive impression again.
Include a message about your company and products/services, and a personal
message about why you truly think it is a good fit, and let time heal any
wounds. Find a great gift, make a great impression, and if good things come
then they come. Do not try to hard sell your gift or send your gift with
expectations of mending all wounds.
Corporate gifts are a great way to mend any issues
that came up due to a mistake by your company. But make sure you give them
the right way, else you may only upset the prospect further.