Corporate Gifts for Lost Potential Clients
During the sales process, there are going to
occasionally be potential clients that you struggle to land – potential
clients that have not gotten through to an adequate point of the sales
process to assume it will lead to a sale. This can be due to a variety of
reasons:
·
You may not have been able to win them
over with your pitch.
·
You may not be the only one contacting
them.
·
You may not be welcome to try to
solicit their business.
For any of these reasons, the potential client is not allowing you ample opportunity to plead your business’s case, preventing you from receiving their business. It is at this point where potential is not completely lost, because you still have a product that suits their needs, but you need the opportunity to explain to these clients WHY they need the product. One of the ways to do this is with corporate gifts.
Corporate gifts allow you to win the heart of the
potential client, if not the mind. By winning over the heart of the
individual, you will often be given an extended chance to show them why your
product is worth their time, and while you may not ultimately lead to the
sale, you will put your company in a position to win them over again in the
future.
However, it is vital that you use proper etiquette
when providing these gifts, otherwise you will simply alienate them further.
How to Give Corporate Gifts to Lost Clients
·
No gift should be given with the
assumption that you have immediately won them over and can start calling
them again. It should be assumed that the gift will not win them over, and
simply take being wrong as a win.
·
Gifts should be a surprise, and not
something you announce you are going to be giving them. You want your gift
to be unexpected, so they are forced to think about you more, rather than a
planned bribe.
·
Gifts should not be cheap. Nothing says
“I’m sending this because I have to” like a cheap pen or impersonal
umbrella. Corporate gifts for lost customers should be something
personalized, interesting and valuable – something that makes the recipient
smile and think about you.
·
All gifts should be sent with a card,
and the card should only have a short message, but encourage a call to
action on the part of the recipient. If the recipient is impressed, you will
get the call to action. If not, you know to leave the individual alone with
the knowledge that your final impression was a good one.
Good, targeted clients are never truly lost. If you
have the best product to offer, your company always has the opportunity to
win over their business. But to do this you need to make sure you leave a
positive impression, and a great corporate gift is one of the best ways to
do that.