Promotional Corporate Gifts

Using promotional corporate gifts requires a whole different strategy - you shouldn't do the same thing that you would do with, say, your boss or a co-worker, simply because it's a different target audience. What are the key things to remember? First, you're usually going for new customers, not old ones. You aren't trying to support an old relationship, you're trying to create a new one. That means that you can be a little bit tackier than you would otherwise - you wouldn't put your name and address on golf clubs you gave to your boss, but you should on anything that you're giving out as a promotional item. Second, you'll need to mass-market. Every gift you give is an ad, and you need to treat it like one. You give it to the people who will be your potential customers. So how do you make your gift more effective? There are a lot of things you'll want to do. First, make sure that it is something people will use repeatedly, over and over. There is a reason that the most common promotional corporate gifts you can think of will be stuff like a keychain or a writing pad. Why? Because if a person uses it, they use it every day. The keychain they will see every time they open their car. If it's a pad, your business will be on top of every note they write to themselves. These are cheap and effective ways to make sure that they will always have your contact information right in front of them. The sort of opposite approach is to go for novelty, which can work just as well. You've probably also gotten lots of gifts that are total junk, but are interesting or fun for about five minutes. Little plastic things you fiddle with, statue things that go on your desk, and other random things. They don't have to make sense - the point is just to draw someone's attention to them. These are great tools for if you are giving out your gift in a package with stuff from other businesses - if someone is getting a grab bag, they're going to pick out the most novel or interesting looking gift. The trick here is to just find something weird that people can play around with in an office and stick your company's contact information on it. Then you just need to focus on distribution - make sure the gift is going to someone who is likely to be your customer. Don't just hand them out - do it at conferences or gatherings that are related to your industry. Target the people who actually make purchasing decisions. How to do this is going to vary a lot depending on what you sell, but you need to make sure the gifts aren't going to people who would never have anything to do with your company.

Return to Corporate Gifts Guide Home Page

Text copyright 2005-2010 CorporateGiftsGuide.com and may not be reproduced without consent. This is not the official web page of any of the products listed on this site, this is a review page created by an individual.