Supplementary Corporate Gifts
Within both personal and corporate gift giving, it
is a good (though very rare) practice to give two gifts instead of one.
Supplying a second gift to complement the first gift is a great way to
improve the impression that your initial, more expensive gift portrays and
can extend the effect of your brand while also increasing the impact of the
gift.
Few companies provide two corporate gifts together,
but it is a process that is generally inexpensive and, provided the practice
does not grow, it has the potential to make an even greater impact because
it will be seen by most recipients as original and unexpected.
What Makes a Good Supplementary Gift?
It is assumed that the initial business gift is
something somewhat costly. At minimum $50 with no maximum; something that
shows that the business spent money. In these cases, the supplementary gift
does not need to be very expensive. In fact, it can be some of the least
expensive gifts available. Gifts should fall under one of two categories.
1.
Fun
2.
Practical
In most cases the initial gift is not very
practical but still very impressive – for example, a crystal statue or glass
globe. Providing a fun and/or practical gift with that type of gift is
especially useful. But in reality, even if you are supplying something very
useful already (such as a branded handbag), a fun or practical supplementary
gift is still just as effective. Examples of such gifts include:
·
Branded Games
A variety of companies now create branded games.
Examples include a branded Magic 8 Ball, branded poker chips, branded
puzzles and more. The cost of these types of gifts is very low – most of
these are less than $10, and can be purchased in bulk if necessary. In
addition, these are far more fun and unusual, and provided you find
something that is appropriate for the person or company you are sending them
to, you can easily find something fun that the recipient will appreciate.
·
Branded Supplies
You may want to avoid something as small and easy
to lose as a pen, but a branded stapler or a branded tape dispenser are both
going to be examples of items that are not easily lost, used often, and
remain very inexpensive overall. Branded supplies are a nice addition
because they are appreciated by the company that receives the gift, since
every supply they receive is one that does not need to be purchased by the
company.
·
Branded Mugs
A safe but no less effective example of a corporate
gift that is inexpensive and effective is a mug. Everyone likes mugs, and
they can be used both at home and at the office. When a mug complements a
more expensive gift, the combination of the two is sure to leave a great
impression.
As you can see, there are several inexpensive ways
to find supplementary gifts that are fun and/or practical and be given with
a more expensive gift to vastly improve the impression of the gift giver and
brand.